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Wednesday, 4 November 2026

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BMW warns on profits as it counts cost of plan for 8,000 job cuts

Briefing desk at Markets Brief (2026-11-04): German carmaker slashes profit margin to between -0.5% and 0.5% this year in face of competition from ChinaThe German carmaker BMW has issued its second… Primary source: original at The Guardian (theguardian.com).

German carmaker slashes profit margin to between -0.5% and 0.5% this year in face of competition from China

The German carmaker BMW has issued its second profit warning in a year, blaming the costs of a restructuring programme including significant job losses in the face of continuing competition from China.

The company is the latest to issue a profit downgrade in the German car sector, after Mercedes-Benz last week cut its profit outlook. Western automakers have struggled to keep pace with lower-cost Chinese rivals, which has led to reduced sales in China and a rise in Chinese exports to Europe.

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