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Monday, 2 November 2026

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England players using drink developed by Brownlee to help beat World Cup heat

Markets Brief, UK brief (2026-06-28): CoreCtrl is made by Alistair Brownlee’s company Product reduces temperature body starts to sweat at England’s players are using a sports drink developed by… Primary source: original at The Guardian (theguardian.com).

England players using drink developed by Brownlee to help beat World Cup heat
  • CoreCtrl is made by Alistair Brownlee’s company

  • Product reduces temperature body starts to sweat at

England’s players are using a sports drink developed by the double Olympic triathlon champion Alistair Brownlee to help control their body temperatures at the World Cup.

The Football Association placed a large order of CoreCtrl, a new product from Brownlee’s sports nutrition company truefuels, before the tournament to take to the US. Refuelling and heat management has been a key part of Thomas Tuchel’s preparations for the World Cup, with players wearing cooling vests and palm-cooling devices during training in Kansas City.

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