McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.
McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
Markets Brief gilt-and-policy note (2026-09-30): Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart. Primary source: original at Decrypt (decrypt.co).