Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth
Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.
Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth
Markets Brief, UK brief (2026-10-03): Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume. Primary source: original at CNBC Top News (cnbc.com).