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Tuesday, 28 July 2026

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‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales

‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales

Late opening hours and England’s progress to the semi-final of an expanded World Cup helped provide the best football-related uplift of recent years for pubs, figures suggest.

Pubs poured 30m extra pints over the course of the tournament compared with a normal trading period, with busy pumps delivering £150m in added sales, according to the British Beer & Pubs Association (BBPA).

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