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Sunday, 15 November 2026

Markets Brief

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Who’s duping whom? Cut-price versions of luxury items are Christmas hit

Briefing desk at Markets Brief (2026-11-15): From Aldi candles to Quince’s cashmere jumpers, cheaper dupes of high-end goods have gone mainstream. But is it fair?For fans of the festive season nothing is… Primary source: original at The Guardian (theguardian.com).

From Aldi candles to Quince’s cashmere jumpers, cheaper dupes of high-end goods have gone mainstream. But is it fair?

For fans of the festive season nothing is more Christmassy than lighting a super-sized botanical candle with its trim of orange slices and berries.

But as the notes of cinnamon and clove fill the room will you be burning money spent on the White Company’s £95 “winter indulgence” candle that customers describe as the “scent of Christmas”. Or have you followed TikTok’s advice and bought the Aldi “dupe” for £25.

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